So many couples underestimate the importance of the Photographer to their wedding experience. There is no other vendor with whom you will spend more time before, during, and after the wedding! It is the Photographer who often tends to make or break the entire wedding day. Every single one of us has been to a wedding where the Photographer was pushy, rude, annoying, or otherwise completely unpleasant! And then the pictures weren’t even that good! None of us want to have our special day ruined by such a Photographer… So how do we safeguard against it???

Start EARLY! The Photographer should be one of the first vendors, if not the first, that you book for your wedding! Good Photographers are booked up anywhere between 6 months to 2 years in advance, so that means you will be down to second or third tier talent if you don’t start early.

Start with websites. Every Photographer worth his or her salt has one, so get crackin! Google everything wedding photography related that you can, and get a good idea of the talent in your area. Weed out any photographer that doesn’t take pictures in the style you like. I don’t care if you sister raves about her Photographer and fully expects you to book them if you don’t like their style. It’s your wedding, so stick to your guns! Try to narrow it down to your top three choices based on their website work. Rate them from first choice, to third choice.

Meet with your favorite Photographer first. If they are as freakin’ awesome in person as their photography, Book them! Be ready to book when you meet with them because there will most likely be a bunch of other Brides looking for that same Photographer on the same date! If you don’t mesh with the Photographer, move on! Remember you are likely to spend all day with them!

Do not shop on price alone! Every Photographer understands we all have budgetary constraints and may work with you a bit, but you should never skimp on the photography as it is the only thing that will last longer than the wedding day! Make your budget cuts somewhere else if you absolutely must. Most Photographers (I know I do…) offer discounts for off-season, middle of the week, etc. weddings which are basically dates that we would otherwise not be regularly filling. Wednesdays come to mind… Remember there are only 52 Saturdays every year from which we must make a living. If you consider having your wedding on a “non-traditional” day of the week, you could rack up some truly amazing savings across the board! Think about it! Otherwise be prepared to pay the awesome Photographer for their time, talent, and awesomeness!

I’m not going to bother with what to ask for in a wedding package, because places like The Knot cover these topics extensively. Just ask yourself what you need, and go from there. Are you really going to need twenty 8X10’s??? Most people don’t. I’d go with Images on Disc with printing rights, a nice album, and maybe a couple (like 2…) 8X10’s for the parents and grandparents. If you really want more “stuff” as well, order it after the wedding!

I hope that’s given you a lot to think about… now Good Luck!

I’ve been going through my wedding photos from 2009, and this one is one of my favorites. The utter joy and happiness is visible on their faces as they enter their reception! Such a great day! Wedding in Aptos, Reception in Soquel at Michael’s on Main back in October.